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Affinio pulls forward psychographic and demographic insights. In this instance, because I ran a single report on several competing dating services, I can use Affinio to determine which service is winning market share in which audience segments.
Tinder takes the Student segment, with an impressive 83.6% audience share.
Before you join, the app has to approve you as a member (a slightly daunting process) or you have to be invited. People are being ghosted, breadcrumbed and zombeyed all over the place.And when they’re not doing that, they’re often leading you up the garden path with their overly edited and curated profiles. Dating websites and mobile applications have become widely adopted as a means to find that special someone.Is your choice of dating technology just as important as your choice of date?but there aren’t a lot of people on it.” Cost: Free I can’t really make a list of the best dating sites without mentioning Tinder. Tinder once had a reputation for being a ‘shagging app’ - but that's changed.At first people were drawn to the app for its simplicity - users can swipe left to decline and right to approve a date. Now, it seems you can’t go anywhere without meeting couples who got together though it.‘It’s sad they don’t realise that they aren’t doing themselves any favours and they are actually hurting their own chances if they are really looking for a date or love and they are hurting other people.’ But in such an overly saturated dating market that’s based on extremely superficial goals (looks, Uber ratings, job titles), it’s hardly surprising that people are too self-conscious to be themselves.One of the biggest issues that she and her friends have with online dating isn’t so much the people they meet, but which site they meet them on.Affinio’s algorithms mine billions of network connections and uncover how an audience organically segments into interest-based communities.The audience of modern digital daters organically segments into ten distinct interest-based communities.