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By including an 'L' in the name it was thought the Japanese consumer would find the name innately North American and authentic." "In essence, the name 'lululemon' has no roots and means nothing other than it has 3 'L's' in it.Nothing more and nothing less." A representative for Lululemon told Business Insider that the brand's name was chosen from a list of 20 brand names and 20 logos by a group of 100 people. Zara founder Amancio Ortega originally named his company after the 1964 film "Zorba the Greek." But this didn't last long.
He wrote in 2009: "It was thought that a Japanese marketing firm would not try to create a North American sounding brand with the letter 'L' because the sound does not exist in Japanese phonetics.
You're wearing your favourite Nike sneakers and Lululemon pants when you head to the mall to do some shopping at the Gap. After a few good hours of shopping, you head to Panera to meet a friend for lunch.
You Venmo her for the meal and then you both decide dessert is in the cards: Next stop, Häagen-Dazs. But do you have any idea what their names actually mean? Pepsi was named after the medical term for indigestion.
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